Business Archives | Fleurir Creative

Fleurir Blog

Gain inspiration and advice on all things branding, marketing and business. I love sharing my knowledge with my fellow online business owners so grab a cup of tea and take a look around.

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I recently wrote an article on the differences between a business and a brand. Today I want to talk you through the initial steps that you can take to build a brand, not just a business. Building a brand is not something that happens overnight. It’s something that evolves over time and will continue to […]

Branding

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One of the biggest mistakes I see entrepreneurs making in their business is launching and running a business without having a strategy in place. Instead of focusing on the long-term strategy, they pull together a logo and a website, put together their services with prices that have often been plucked out of thin air, create […]

Business

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Is this you? You’ve been in business for a couple of years and you are now ready to take everything you have learnt and discovered about yourself and your business so far and use it to up-level. The first year or two in business is what I like to call the discovery phase. You’ve thought […]

Business

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As creative small business owners, we only have so many hours available to work on our business. We don’t always have the luxury of hiring specialists to work alongside us to take over our accounting or to manage our social media or emails . This is why automating and batching as much as you can […]

Business

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You’ve probably ready many a blog post and listened to many a podcast telling you to niche down your offerings, to be a master of one service and that’s not necessarily untrue. For some businesses. When I started planning the creation and launch of Fleurir Creative, I knew from the beginning that I didn’t want […]

Business

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Client experience is a phrase that we hear a lot in the small business world but what does it actually mean? And why is it so important? These are the topics that I’ll be covering in today’s post. What is a client experience? Your client experience begins as soon someone has that initial first impression […]

Business

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Being a service based freelancer isn’t easy but it is oh so rewarding. Being your own boss is something many people dream of but you’re either doing it or you’re on the way to full time entrepreneurship. One of the most common issues freelancers seem to face is how to package and price their services. […]

Business

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So exactly one month ago today, I left my day job and started working for myself full time (well almost, read more about my transition from day job to dream job). It’s probably been the fastest month of my entire life. The saying that ‘when you are doing what you love, time flies’ is certainly […]

Business

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My journey from full time to freelance didn’t quite go to plan but I believe that some things are meant to be and maybe for me, it was just meant to happen this way. I wanted to share my journey as sometimes the best laid plans don’t always happen and you have to make the […]

Business

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