Branding Archives | Fleurir Creative

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Gain inspiration and advice on all things branding, marketing and business. I love sharing my knowledge with my fellow online business owners so grab a cup of tea and take a look around.

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Is there a difference between brand and branding? Well, the simple answer is YES! There’s a well-worn mantra that “a brand is more than a logo” and this is most definitely true however some might think that this only extends to anything that can essentially be ‘branded’, for example, business cards or a website. So […]

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Rebranding is the process of altering your brand message and identity to better suit your business’ needs. There comes a point in every business’ journey where you will need to go through a rebrand. Knowing when to rebrand your business is a question that I get asked a lot. How will I know when the […]

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I recently wrote an article on the differences between a business and a brand. Today I want to talk you through the initial steps that you can take to build a brand, not just a business. Building a brand is not something that happens overnight. It’s something that evolves over time and will continue to […]

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You may think that a business and a brand are two of the same but they’re not. What is a business? Your business is your foundation. Your business is the products and services that you offer. It’s your business model. Without a business, there’s nothing to brand which is why before you can create a […]

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A solid brand identity is a key component to growing a successful online business. It can set you apart from the competition, promote your value proposition and build trust with your audience. However, there are four questions that you should answer at the beginning of rebranding your online business. It’s not recommended to proceed with […]

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I sometimes get enquiries purely for logo design and every time I get one, I cry a little inside. Seriously though, I don’t offer just logo design and there are very good reasons for this. With each ‘logo design’ enquiry I receive, I politely tell them that I don’t offer logo design as a stand […]

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Branding is something that small business owners are familiar with and often know that they need but sometimes can’t justify the investment or are unable to explain why they need it. As a branding designer, I’m going to explain why branding is important for your creative business and why I believe it really is worth […]

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A question I frequently see pop up in Facebook groups is ‘How much should I spend on branding and/or web design for my business?’. So I thought I would address this question in today’s blog post.   Branding is an investment There’s no doubt about it that branding or a new website is an investment […]

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You’ve made the decision to brand your business. The time is right and you are ready to make the investment. But how do you choose who to work with? Whether you are starting from scratch as a new business or rebranding an existing one, finding the right brand designer is key to successful branding. Branding […]

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