Brand Archives | Fleurir Creative

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Gain inspiration and advice on all things branding, marketing and business. I love sharing my knowledge with my fellow online business owners so grab a cup of tea and take a look around.

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This post is the first in a series of eight posts focused on building, growing and scaling a successful personal brand online. The eight topics that I’ll be covering are below and I’ll link to these articles as they go live so that you can follow the entire series. Brand Foundations Ideal Client Messaging Signature […]

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Is there a difference between brand and branding? Well, the simple answer is YES! There’s a well-worn mantra that “a brand is more than a logo” and this is most definitely true however some might think that this only extends to anything that can essentially be ‘branded’, for example, business cards or a website. So […]

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What is a personal brand? To me, there are two types of brand – a personal brand and a business brand. A personal brand is connected to an individual. It’s when you can clearly put a face to a business and you build a connection with the person behind the business. Good examples of those […]

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There’s a lot of information on the internet about ideal clients – why they are important and how to figure out who they are. If you’re reading this article, I’m going to assume that you know who your ideal client is or at least have an idea of who you do and don’t want to […]

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Rebranding is the process of altering your brand message and identity to better suit your business’ needs. There comes a point in every business’ journey where you will need to go through a rebrand. Knowing when to rebrand your business is a question that I get asked a lot. How will I know when the […]

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