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Fleurir Blog

Gain inspiration and advice on all things branding, marketing and business. I love sharing my knowledge with my fellow online business owners so grab a cup of tea and take a look around.

Welcome to the

So this is a bit of a controversial subject for a designer isn’t it… Well read on…

There’s a common misconception that by investing in new branding, you’ll automatically bring in your ideal client and therefore magically grow your business.

I’m here to tell you why this isn’t the case.

Think of this situation… You have employed a branding designer, created your Pinterest board, worked through your brand strategy and your designer has now delivered a stunning new brand and website that is sure to attract your ideal client.

Now what? Do your ideal clients come rolling in? I’m going to guess that your answer is no!

So the question now is, one you have your shiny new brand, how do your ideal clients find you?

The answer is marketing!

Where Branding Ends, Marketing Begins!

The hard work shouldn’t stop at branding. Yes, branding is extremely important and once you have your branding right, you will most certainly appeal to your ideal clients. Investing in branding will definitely pay off but you need to let them know you exist first. This is where marketing comes in.

When well thought out and done correctly, marketing will bring your ideal clients to you. However this doesn’t mean they will instantly book your service or buy your product. They need to get to know you first. This is done via two marketing methods; the first being ‘Seven Touches’.

Seven Touches

It’s a basic marketing principle that it takes ‘seven touches’ before someone will take action. This action could be anything from sending you an email, filling in your contact form or purchasing a product. This is particularly the case for service and info-product based businesses.

These seven touches can be anything from:

  • Seeing your images on Pinterest
  • Coming across you in a Facebook Group
  • Seeing your social media posts
  • Receiving an email campaign from you
  • Seeing an advert either in print or online

In order for the seven touches method to be the most effective, ideally you want the touches to be delivered in a variety of formats. Some marketing experts are now saying that given the variety of messages across devices and platforms, it can take up to 13 touch points before your ideal client takes action. Either way, this is why focusing solely on one marketing method, isn’t always a good idea. Nor is being inconsistent with your marketing activity.

The Know, Like, Trust Factor

Much like when you first build a friendship or start a relationship. It takes time to really get to know someone, to like someone, to trust someone. That last one is important. It’s only when your ideal clients trusts you that they will purchase from you. This is why you need to build something known in the marketing world as the Know, Like, Trust factor.

The Know, Like, Trust factor in hand with ‘seven touches’ is the method that your target audience will use before they make a purchase from you.

So how do you get your ideal audience to trust you. This is where seven touches starts to come into play.

Know

First of all they need to get to know you. They need to learn all about you. Their first touch with you could be via a post seen on Instagram. The post peaks their interest so they like it.

They then come across you via an image on Pinterest. Perhaps you’ve written a blog post that interests them. This is the second touch. They click through to your website and read the blog post however they don’t stick around.

Like

The third touch could be a post that they see from you in a Facebook group. Perhaps you’ve responded to a question which now starts to position you as a bit of an expert in your field. They are starting to like you and your name is sticking in their head.

The fourth touch could be another blog post that they have come across. They read it. They stick around this time and read other pages on your website. They take a look at your about page and start to get to know you. They then take action and sign up to receive a free opt-in that you are offering. This is the fifth touch.

You send them email a few days after receiving your opt-in offering more free advice and they really start to like you now. Hello sixth touch.

Trust

Lastly, you run an advert on Facebook for a course you are offering. You target it to people who have visited your website and signed up to your mailing list. This course also relates to the opt-in they received from you a week ago. They have now come across you seven times, have seen your advert and they want to make a purchase. Yay! Go you. You have successfully nurtured your ideal client through marketing and this resulted in a purchase.

I hope you can now see why re-branding alone won’t grow your business. Marketing is such an important step in your success and growth. If you’re ready to grow your business, take the first step and download your free 5 Steps to Grow A Flourishing Brand checklist below!

 

Download Free 5 Steps to Grow a Flourishing Brand Checklist

 

Fleurir Creative is a small branding and marketing studio for online and service based businesses. I work closely with clients on a complete brand and marketing experience with my signature offering, The Flourish Experience. This intensive four month offering includes everything you need to grow your business and reach the next level.

Join my free Facebook community, the Brand, Market, Flourish community for support with growing a flourishing brand through solid strategy, striking branding and strategic marketing.

Branding

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Being a service based freelancer isn’t easy but it is oh so rewarding. Being your own boss is something many people dream of but you’re either doing it or you’re on the way to full time entrepreneurship.

One of the most common issues freelancers seem to face is how to package and price their services. Constantly we question ourselves and convince ourselves that no-one will pay the price we are asking. But you know what, they will! You can go into Primark and spend £12 on a new pair of shoes or you could go into a designer shoe store and pick yourself up a pair of Christian Louboutin’s for £500.

The fact is, people will pay it. It’s likely that their target audience will be completely different but my point is that there is someone out there for everyone. That’s where defining your ideal client comes in.

When you set your prices you need to believe in them. You are worth every penny of what you charge but if you don’t believe that, then chances are your clients won’t either.

How To Package and Price Your Services For Success | Business Advice for Creative Entrepreneurs and Small Businesses

I’m going to take you through how to outline your services, package them up and price what they are worth. Let’s get started!

What Services Are You Offering?

Hopefully this is the easy bit. Whether you are a new business or you have been in business for many years, you should know what services you can or are offering your clients. What you need to do now is break each service down and write out everything that is included. From the initial enquiry, to drawing up the contract, to setting up systems, to doing the work, to delivering the work. Write down every single step of what’s included in each of your services.

How Long Will It Take To Complete The Service?

Once you’ve made a list of everything that is included in your service, make a note alongside each broken down element of how long each item will take. So many people forget to include parts of the service such as the initial enquiry and raising invoices so be sure to include these. Once you have an idea of how long each item will take you, it’s now time to work out how many clients you can realistically work with per month. For example, say you have a service that takes 2 weeks to complete, you know that you can book two of these services each month. Be sure to allow time for internal business work such as marketing and accounting when working out how many you can realistically work on.

Now it’s time to work out the pricing

You’ve listed out your services and worked out how long each one will take, now it’s time to work out what you want to charge.

One way do this is by working out what you want to be earning per year and then working backwards from there. So say you want to earn £75,000 per year. That breaks down into £6,250 per month however doesn’t allow for any time off for holidays etc… You know that you want to take 4 weeks holiday a year so you now need to divide your £75,000 by 11 instead of 12 which totals £6,818 per month. This means that in order to work on two projects per month, you need to be charging around £3,409 per project.

Another way to work out your pricing is to give yourself an hourly rate. Let’s look at another example. You want to be earning £35 per hour and you want to work 6 hours a day, 4 days a week. This equals a day rate of £210 per day and a weekly rate of £840. Times your £840 by two and that gives you £1,680.

See how different the two prices for the same service come out. This is why you should never compare your price to that of a competitor, everyone’s personal income needs, hours of work and experience levels are completely different.

If you do charge an hourly rate for your services then I would recommend adding a contingency amount to the final total to allow for any delays or things cropping up in the project.

I hope this has made it easier for you to now work out your packages and pricing.

Define Your Brand AND Grow Your Audience

Sign-up to my free five-day e-course today and discover the steps you need to take in order to grow a successful and sustainable online business.

JOIN THE COURSE!

About Fleurir Creative

Fleurir Creative is a brand design and marketing strategy studio for online service-based businesses. I work with creatives, coaches and consultants to define their brand, increase their visibility and grow their business online. My signature offering, The Flourish Experience, is a three-month branding and marketing experience for women in business who are ready to grow a successful brand.

Join my free Facebook group, the Brand, Market, Flourish community for support with growing a brand online.

Business

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I wrote a post recently on why your small business needs a marketing strategy. If you haven’t read it yet, go check it out and then come back over here.

Today I’m going to be explaining why your small business needs a marketing plan. Firstly let me start by saying that whilst a marketing strategy and a marketing plan go hand in hand, they are two separate things.

A marketing strategy is the WHAT, WHO and WHY and a marketing plan is the HOW. You can’t define how you are going to market your small business if you don’t know your business goals, your target market, your packages or your competitors. Which is why you need to work on your marketing strategy first and then use this as a basis to form your marketing plan.

Simply put, your marketing strategy focuses on WHAT you want to achieve in your business and a marketing plan details HOW you’ll achieve those goals.

Why Your Small Business Needs A Marketing Plan | Marketing for Creatives

What is the purpose of a Marketing Plan?

The purpose of a marketing plan is to clearly show the steps and actions that will be taken in order to achieve business goals. For example, a business goal might be to increase turnover by 20% that year. The marketing plan will detail how the company is going to achieve that by stating the activity and budget required in order to meet that goal.

What should a Marketing Plan include?

Your marketing plan should essentially include three things:

1 | Marketing Avenues

Marketing avenues also known as the marketing mix is a combination of marketing methods used by a company in order to grow their audience and influence consumers to purchase products or services. Your marketing mix may be completely different to someone else’s marketing mix depending on your business goals and target audience. Examples to think of when deciding what to include in your marketing activity includes content marketing, social media marketing, email marketing, events, digital advertising, SEO and so much more.

Whilst I don’t recommend only focusing on one marketing activity, if you only have time to focus on one then I would always recommend it’s content marketing, especially for online service based businesses. Doing content marketing correctly will over time increase your audience and build their trust therefore leading them to purchase from you. It will also naturally help with your SEO even if you don’t do any of the other SEO methods.

2 | Marketing Goals

Let’s go back to our business goal to increase turnover by 20% this year. Your marketing goal needs to reflect that. For example, a marketing goal might be to start a Facebook group and grow it by 1000 members in the next six months.

You need to ensure that your marketing goals fit the SMART acronym – Specific, Measurable, Attainable, Relevant and Time-Based. The above goal for increasing your Facebook group by 1000 members in the next six months fits this model.

I go into the SMART acronym in more detail in my FREE 5-day marketing strategy e-course.

3 | Marketing Budget

So you’ve worked out the avenues that you need to use in order to meet your business goals and you’ve decided on the marketing goals that will help reach them, now it’s time to work out a marketing budget.

One of the best things about marketing is that it doesn’t need to cost a lot of money but it will take up a lot of time, especially in the beginning when you are just starting a business or launching a new service or product.

One thing you need to decide on is whether you want to spend less money and more of your own time on marketing or whether you want to hire someone to do it for you leaving you to do what you do best in your business.

Take SEO for example. SEO is an overwhelming subject for the best of us but I bet if you took the time to read about it via reputable sources then chances are you will start to get your head around it. But that could take days, or weeks or even months. By hiring an SEO specialist, they will do the work for you in the background whilst you get on with your day to day activities. But this costs money.

Take some time to work out how much of a monthly or yearly budget you have for marketing and then work out where you feel the money would best be spent and put it into a simple marketing budget table or spreadsheet.

Can the marketing strategy and marketing plan be one document?

Most definitely yes! The marketing strategy and marketing plan can be all as one document however you might want to use spreadsheets to plan things such as your marketing budget or content calendar.

I hope this has helped clarify what you need to include in your marketing plan.

Define Your Brand AND Grow Your Audience

Sign-up to my free five-day e-course today and discover the steps you need to take in order to grow a successful and sustainable online business.

JOIN THE COURSE!

About Fleurir Creative

Fleurir Creative is a brand design and marketing strategy studio for online service-based businesses. I work with creatives, coaches and consultants to define their brand, increase their visibility and grow their business online. My signature offering, The Flourish Experience, is a three-month branding and marketing experience for women in business who are ready to grow a successful brand.

Join my free Facebook group, the Brand, Market, Flourish community for support with growing a brand online.

Marketing

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I don’t offer a logo design only option as part of my branding packages for a very good reason. That reason being that a brand is so much more than a logo. Your brand is built up of an entire experience that people have when they interact with your business.

Yes a logo forms part of your brand but it also consists of your tone, your messaging, your website, your social media presence and so much more.

I wrote a post on the difference between brand and branding that might be worth a read if you are confused between the two.

5 Ways To Achieve a Cohesive Brand | Branding for Wedding Businesses

In today’s post I want to show you 5 ways you can build a cohesive brand for your small business. Ensuring consistency in your brand is one of the best ways to grow your audience and strengthen your brand. It will ensure you are attracting the type of clients you wish to attract and in turn will allow you to offer your services at a higher price point.

Let’s get into it…

1. Brand Identity

Your brand identity is the first thing people will see when they come across your brand. People can tell a cheap looking logo from a mile off. Your brand identity should at the very least consist of your logo, an alternative logo or submark, a strong colour palette consisting of no more than five main colours and two font options.

One thing I also make sure of when designing brand identities for my clients is that I never use the font that I use in their logo for the rest of their brand. I will always ensure that I use a complimentary font that allows their logo to stand out.

2. Website

For online businesses, your website is your storefront. It’s your window display, your shop layout and contents. Think of how you feel when you walk around Anthropologie or that boutique store you like. It should make you happy. You should be able to clearly see the products that are available to buy. It should be a stress free experience.

That’s exactly how your website should feel. As a online business owner, you don’t have a shop on a high street that people walk past on a regular basis. Therefore, you need to provide this experience via your website. Think about how you want website visitors to navigate your site. Think about the actions you want them to take and lead them on this journey. All the while making sure your brand identity is clear throughout.

3. Business Documents

A cohesive brand shouldn’t stop when it comes to business documents such as business cards and brochures and it most definitely shouldn’t stop when it comes to items such as estimates, contracts and invoices. Just because you have a potential client interested, it doesn’t mean the hard work should stop there. You need to continue the brand experience right the way through your process even after the client has purchased from you and your work together has come to an end.

4. Social Media

Social media is THE biggest marketing tool available to us small business owners right now. It’s where your ideal clients are likely to be and therefore you should continue your brand experience on social media too. Try to ensure that you have consistent social media handles so people can easily find you across the various platforms. Whilst you don’t need to have the same cover images throughout, they should be consistent and have the same aesthetic.

When it comes to posting on Instagram, think about your brand and your target audience here too. If your brand is clean, modern and neutral then you should think again about posting photos full of bright colours.

5. Messaging

Your messaging and tone of voice is an essential part of building a cohesive brand. Think about your ideal client when writing your website copy, blog posts, social media content. Ensure your tone of voice not only speaks to your target audience but that it sounds like you. You don’t want to meet a potential client only for them to get a completely different feel when they speak to you than what they do when they read your content.

By covering these five ways to achieve a cohesive brand, you’ll be sure to build a brand that your audience likes, trusts and purchases from.

Branding

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I know, I know, as a website designer this may seem like a strange thing for me to say but it’s true.

Before I get started with the web design process with clients, I always make sure I have the content ready to go. The reason for this being that your website needs to be built around the content, not the other way round. There are three main reasons for this of which I go into in more detail below.

Why Website Content Is More Important Than Looks | Web Designer for Wedding Businesses

SEO

First up SEO. As I mentioned in my 5 Steps to Kickstart your SEO post, content is THE most important thing when it comes to boosting your SEO ranking. Google looks at the content of a website to see how it should rank depending on its relevancy and authenticity to the subject topic.

I see so many websites that have the most beautiful homepages but there’s no content on them. Your homepage is going to be the most frequently visited page on your website and therefore it should contain information about what you do, who you are and what you offer. This is one of the main reasons why scrolling websites have become so popular in recent times. If your website contains little content then it’s going to be difficult for Google to identify what your website is about when crawling your website.

Free Website Content Checklist | Fleurir Creative

User Experience

User Experience is a word that has been cropping up more frequently over the years and there are now entire job roles dedicated to the user experience of a website.

When typing ‘Define User Experience’ into Google, here’s what comes up: User experience is the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use. If a website visitor doesn’t find your website easy to use then they will more than likely click straight back off it again and visit one of your competitors websites instead. This results in a high bounce rate and more importantly, loss of business.

So why does content matter to user experience? No matter how good the design and functionality of a Web site is, if the content is poor, the overall user experience will be disappointing. Visitors come to your website to for information. They want to find out about you, your services and/or products, why they should use you over a competitor offering similar services. They want your your contact details, your opening times, testimonials. This is all content.

Don’t get me wrong, good design is also essential to whether a potential client will contact and book you over a competitor but good design isn’t possible without the content.

After all, from a web designer’s perspective, without content, what are we designing? Without content, how can we make decisions about the necessary functionality and technology to support it?

Client Attraction

We all want to attract our ideal clients right? And what better way to do it than with words. People buy from people and you are more likely to stand out over your competitors by making a connection with your ideal client.

Take branding designers for example, it’s no secret that it’s a highly saturated market but that doesn’t mean that we don’t book clients, it just means we have to do things differently and bring our personality to the forefront in order to attract our ideal client. We do this via our website copy.

Use your website content to highlight what makes you different, to highlight why a potential client should choose you over someone else in your industry. Make connections with your website visitors by bringing your personality to the forefront. If you are a mum to three boys or you love cats, then mention it. The likelihood is that you’ll attract other mums with three boys or cat lovers.

Free Website Content Checklist | Fleurir Creative

Websites

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What’s the first thing that comes to your mind when you hear SEO? Boring? Complicated? Technical?

If you have a blog or a website then you are more than likely to be aware how important SEO is for ranking high up in Google searches and therefore increasing traffic to your website. However chances are that the whole thing may seem intimidating but I’m here today to tell you that it doesn’t have to be.

First of all I need to point out that SEO is most definitely not something that you do once and then never touch it again. SEO is a long term marketing activity that requires consistency but it doesn’t need to be time consuming.

 

5 Steps to Kickstart Your SEO | SEO for Wedding Businesses

So what exactly is SEO?

There are so many explanations available for what SEO is that I’m not surprised people who are new to SEO and marketing find it complicated. Not to mention that the factors relating to SEO are constantly changing (Google likes to keep things interesting!).

SEO stands for Search Engine Optimisation so essentially what you need to do is Optimise your website for Search Engines. In search results, Google displays links to web pages that it considers relevant, up to date and authoritative. These are the three main terms you need to think about when working on SEO and I’m going to explain to you in this article how you can get started in doing so.

Note: I’m going to refer to Google throughout this post as they are the main search engine however it’s also good to bare in mind others such as Bing and Yahoo.

 

How do I get started with SEO?

Step 1 – Submit Your Website to Google

The first thing you need to do if you haven’t already is to let Google know you exist. You can do this by submitting your website to Google. Simply head to Google and type in the search bar ‘submit URL to Google’.

5 Steps to Kickstart Your SEO | SEO for Small Creative Businesses

Step 2 – Set Up Webmaster Tools

Webmaster Tools is a free service offered by Google that helps you monitor and maintain your site’s presence and performance in Google Search results. Whilst it’s not a requirement that you sign up for Webmaster Tools in order for your website to be included in Google Search results, it’s worth doing so to understand how Google views your site.

If you have a Google account then you will already have a Webmaster Tools account. Simply visit this link and add your website as a property. You will then be asked to verify your site.

5 Steps to Kickstart Your SEO | SEO for Small Creative Businesses

Step 3 – Add Your Sitemap in Google Webmaster Tools

Providing Google with your sitemap allows it to better crawl, index and navigate your site. If you are using WordPress and the Yoast SEO plugin then it’s easy to get access to the link for your sitemap. Under the SEO menu on the left hand side of your WordPress dashboard, click on XML Sitemaps. Then click on the link next to Your XML Sitemap. Your sitemap will then open in a new window. You now need to copy this URL into Google Webmaster Tools.

5 Steps to Kickstart Your SEO | SEO for Small Creative Businesses

From your search console home screen click on your domain to access your dashboard. From the left hand menu click the arrow next to Crawl and then click Sitemaps. Click the red Add/Test Sitemap button in the top right and paste your URL in here. For WordPress SEO users it’s normally sitemap_index.xml. Click the blue Submit button and it’s done, easy as that.

5 Steps to Kickstart Your SEO | SEO for Small Creative Businesses

Step 4 – Create high quality, relevant content

Content is the single most important part of any website. When crawling your site Google looks at the quality, relevancy and frequency of your content. It’s therefore important to ensure that you are consistent in updating your website and that you don’t simply leave it once it has been created. This is where a blog comes in.

By having a blog on your website, not only are you showing potential clients that you know what you are talking about but if you are writing about subjects relevant to your industry and business then Google will see that as a high ranking factor and will therefore put you above your competitors.

It’s important to remember that when writing content for your blog you are writing for people and not search engines. Long gone are the days where you need to fill your blog posts with keywords relating to the subject of your post. You need to write content that appeals to people and this will mean you will naturally start to boost your SEO rankings.

Step 5 – Complete Basic On-Site Optimisation

There are basic optimisation techniques that you need to complete on your websites main pages, including and especially the homepage.

Title Tag – The title tag on your website tells search engines and visitors what the page is about. Keep this to 70 characters including blank spaces.

Meta Description – The meta description on your pages gives search engines and website visitors a little more insight into what your page is about. You can see an example of my title tag and meta description below.

5 Steps to Kickstart Your SEO | SEO for Small Creative Businesses

If you are using WordPress then adding title tags and meta descriptions to your pages is easy with the use of free plugins such as Yoast SEO.

So there you have it, the very basic elements of SEO that are easy to implement but will be very effective in boosting your search engine ranking and therefore increasing organic visitors to your website. If you’re looking for help with SEO then check out my SEO Services.

Marketing

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Abs After Baby Logo | Branding and Web Design for Lifestyle Brands | Fleurir Creative

I say this about all my clients but I loved working with Monica and Becca from Abs After Baby. Monica applied for my Brand Scholarship program that I run when I launched my business last year and it was so hard to choose two brands to work with. Abs After Baby was a close contender but unfortunately did not get selected. This didn’t stop Monica from wanting to work with me however and she took a chance on me without seeing a portfolio. Abs After Baby is a program proven to help busy mums to heal their post-partum bellies and get strong, flat abs after baby. This was such a fun project to work on with bright, bold jewel tones contrasting with a strong but feminine logo.

I worked with Monica and Becca to put together a completely new logo, colour palette, business stationery and a custom responsive WordPress website and I’m excited to be working with Monica and Becca again on phase 2 of their website. You can view the Abs After Baby live site at abs-after-baby.com.

The Inspiration

Abs After Baby Brand Inspiration Board | Branding & Web Design Client | Portfolio

 

The Logo Concepts

Abs After Baby Logo Concepts | Branding & Web Design Client | Portfolio

The Final Brand Board

Abs After Baby | E-book Branding & Web Design Client | Portfolio

Business Stationery

Custom WordPress Website

Fleurir Brands

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So exactly one month ago today, I left my day job and started working for myself full time (well almost, read more about my transition from day job to dream job). It’s probably been the fastest month of my entire life. The saying that ‘when you are doing what you love, time flies’ is certainly true. That’s not to say that I didn’t love my previous job because I did. The people were amazing and the days flew by there too but they are going even quicker now.

This means I am really having to structure my days as before I know it, it’s 4.30pm and I need to start thinking about shutting down and getting ready to pick up my son from nursery.

I wanted to share with you today some of the things I have been doing during my first month as a freelance designer and also some of the lessons I’ve learnt.

My First Month as A Freelance Designer | Branding Designer for Small Creative Businesses

What I’ve been doing

Rebranding

I’d wanted to rebrand for so long but when you are juggling a day job, client projects and family life, it’s just impossible to find the time. However, when I found out that I was being made redundant, it really gave me the push I needed to complete my rebrand so my evenings during my last month of full time employment were spent getting everything ready for my rebrand.

I launched my new look towards the end of my first week of freelancing and have been making small tweaks here and there but overall, I’m really happy with the way my brand looks. I still have some changes I want to make, mainly improving the user journey further and also improving the copy so I plan to work on these changes this month.

Marketing

This has been my main focus this month and where the majority of my time has been spent. When working my day job, it was so hard to market myself properly and work on client projects so I found it was a constant circle of client work – marketing – client work – marketing.

Now I actually have time to market myself properly, I’ve put together a marketing strategy and marketing plan for my business and have spent the last couple of weeks starting to implement it.

Want to put together a marketing strategy for your business? Sign up to my FREE 5-day Marketing Strategy e-course by clicking the image below.

FREE 5-Day Marketing Strategy E-Course for Small Businesses

I’ve implemented many new marketing methods into my business including Tailwind for Pinterest, Active Campaign for email marketing and also really upped my blogging game. I’ve also created a free marketing strategy e-course which you can find out more about my clicking the image above and I’ve started including content upgrades in my blog posts.

Client work

I’ve been lucky enough to work on a few client projects this month both for new and existing clients and have also launched the new brand and website for Fleur & Fig, a wedding styling company based in the UK.

Lessons I’ve learnt

Be Patient

This has been the toughest lesson learned this month. Whilst I have a few client projects in the works at the moment, I still have capacity to book more and to reach my goal of booking out three months in advance. It’s even harder when friends and family ask how I’m doing and how business is going and I start to feel a little defensive, even though I know it’s not meant harmfully. I have to keep reminding myself that it’s my first full month as a freelance designer and that I have to be patient. As long as I am putting in the work and ensuring my name is getting out there, I know I will attract my dream clients eventually.

Be Consistent

Both in the work I am doing but also in my schedule. I’m lucky in that I have to get up to take my son to nursery two days a week and to my mums one day a week so I have three days where I get up, get dressed and leave the house before starting work. I think if I didn’t have to do this, I would find it so much harder to not work in my pyjamas all day and I’d probably end up in front of the telly too.

Mondays tend to be a mix of work and family time and then I work regularly Tuesday – Thursday from 9am – 4.30pm. Fridays have always been my day off with my son and as I don’t have childcare on this day, I’ve stuck with this schedule.

I’ve also tried hard not to work too much in the evenings but when my computer is in such easy access and I have work that I want or need to do, the temptation is sometimes too great.

Invest in your business

Whilst I don’t have a huge pot of money to invest in my business right now, I have made the decision to invest in some essential things in my business such as Tailwind, Active Campaign and a monthly membership to PersuitHQ, a membership community and training center for entrepreneurs run my Melyssa Griffin. These are all elements that I believe will help me grow my business and move it forwards.

I hope you’ve found this insight into my first month as a full time entrepreneur useful. Are you currently at a similar stage? Or have you just finished your first 6 months or year as a full time entrepreneur? I’d love to hear from you!

Business

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The purpose of today’s post is to provide a look into my branding process. Investing in branding can be a scary leap for a lot of businesses but it’s one that I truly believe will pay off. A good solid brand is so important to the success of a business and the look and feel, i.e. the branding, plays a HUGE part of that. To hopefully make things seem a little less scary, here’s what you receive when you invest in branding with Fleurir Creative.

 

My branding package includes all the essentials that I believe you need to start or grow a business.

Take A Look Into My Branding Process | Branding for the Wedding Industry

BRAND STRATEGY

As part of my branding package, I ALWAYS start with brand strategy. Nothing gets done on the design side of things until the brand strategy portion is complete. My clients are first sent some workbooks that really dig into the heart of their business and also themselves. I ask questions such as:

  • What’s the meaning behind the name?
  • What are the goals you have for your business and how soon would you like to achieve these?
  • Tell me about your products and/or services. What are the most popular?
  • Describe the value your main product or service adds to your clients:

These are only a few of the many questions I ask my clients to complete before our brand strategy session. These questions not only allow me to really understand my client and their business but most of the time, my clients may not have considered some of these questions and this really enables them to dig deep into the heart of their business. We also cover ideal clients and I have another piece of homework that can help clients with this if they haven’t done this exercise previously.

After their homework is complete and at the beginning of the first week of working together, we jump on Skype for a brand strategy session. This session is usually an hour long and we go through their brand strategy workbook answers and delve into them in more detail. Before this session, I will have made notes and this time allows me to ask any questions and also allows my clients to ask questions that may have come up whilst completing their workbook.

By the end of the brand strategy session, both myself and my clients have a very clear picture of what they want in their business, the goals they wish to achieve and who they are looking to target.

CLIENT PERSONA

The next part of our work together is client personas. I take the answers from their ideal client worksheets and the notes from our strategy session to put together client personas. These personas describe the person my client is looking to target from what they do, to where they live, to their hobbies and interests etc… This part of our work together is another important step that needs to be undertaken before we even begin the design stage.

BONUS: I’ve created a bonus download so you can start to put together your own ideal client. Simply click on the image below to gain access.

Free Ideal Client Worksheet Download | Branding for Creatives

INSPIRATION BOARD

Now this is where the design stage starts. Before we start working together and along with the brand strategy workbook, I also ask my clients to put together a Pinterest board filled with all the things they are drawn to. I suggest that they include colours, fonts, logo designs, website designs, images they are drawn to that are outside of their industry etc..

Click on the link to read a post I have written all about Creating a Pinterest Board for your Branding Designer.

From this Pinterest board, I put together an inspiration board that I feel fits the brand they are looking to achieve. I’ve included an inspiration board below that I put together for one of my clients brands recently.

LOGO DESIGN

Upon approval of the inspiration board, it’s time to start on the logo design. I start by sketching ideas on paper before moving to the computer. This part of the process can take a few days as I like to come back to my ideas and refine them if necessary. I then present my clients with 3-4 logo options from which I ask them to choose one to take forward and refine if needed.

BRANDING BOARD

Once the logo is complete and approved, I create a branding board which includes an alternative logo, sub logos, colours, fonts, textures/patterns and illustrations if needed. Take a look at one of my branding boards below.

STATIONERY DESIGN

All of my branding packages include business cards and social media graphics as standard. My clients can then choose to add on more options such as brochures, pricing guides, blog post graphics.

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About Fleurir Creative

Fleurir Creative is a brand design and marketing strategy studio for online service-based businesses. I work with creatives, coaches and consultants to define their brand, increase their visibility and grow their business online. My signature offering, The Flourish Experience, is a three-month branding and marketing experience for women in business who are ready to grow a successful brand.

Join my free Facebook group, the Brand, Market, Flourish community for support with growing a brand online.

Branding

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