Blog | Fleurir Creative

Fleurir Blog

Gain inspiration and advice on all things branding, marketing and business. I love sharing my knowledge with my fellow online business owners so grab a cup of tea and take a look around.

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I recently wrote an article on the differences between a business and a brand. Today I want to talk you through the initial steps that you can take to build a brand, not just a business. Building a brand is not something that happens overnight. It’s something that evolves over time and will continue to […]

Branding

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You may think that a business and a brand are two of the same but they’re not. What is a business? Your business is your foundation. Your business is the products and services that you offer. It’s your business model. Without a business, there’s nothing to brand which is why before you can create a […]

Branding

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One of the biggest mistakes I see entrepreneurs making in their business is launching and running a business without having a strategy in place. Instead of focusing on the long-term strategy, they pull together a logo and a website, put together their services with prices that have often been plucked out of thin air, create […]

Business

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Have you heard of the know, like, trust factor when it comes to marketing? Building trust with your audience is the final step someone takes before they decide to work with you. They already KNOW you, they’ve been following what you do and they LIKE what they see however in order to decide to work […]

Websites

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Is this you? You’ve been in business for a couple of years and you are now ready to take everything you have learnt and discovered about yourself and your business so far and use it to up-level. The first year or two in business is what I like to call the discovery phase. You’ve thought […]

Business

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A solid brand identity is a key component to growing a successful online business. It can set you apart from the competition, promote your value proposition and build trust with your audience. However, there are four questions that you should answer at the beginning of rebranding your online business. It’s not recommended to proceed with […]

Branding

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Digital marketing is a term that adopts a wide range of marketing activities from social media, email marketing, content marketing, online advertising, SEO and more. It’s easy to see why small businesses can get overwhelmed and confused by which digital marketing avenues to pursue. I want to try and demystify these digital marketing strategies and […]

Marketing

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I sometimes get enquiries purely for logo design and every time I get one, I cry a little inside. Seriously though, I don’t offer just logo design and there are very good reasons for this. With each ‘logo design’ enquiry I receive, I politely tell them that I don’t offer logo design as a stand […]

Branding

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I use WordPress for all of my client projects. Why? Because I believe it is the best platform out there for blogging, growth and SEO. I go into more detail on this in my 9 Reasons to Use WordPress for your Website blog post. One thing I hear from clients who are moving over to […]

Websites

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