Blog | Fleurir Creative

Fleurir Blog

Gain inspiration and advice on all things branding, marketing and business. I love sharing my knowledge with my fellow online business owners so grab a cup of tea and take a look around.

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Is there a difference between brand and branding? Well, the simple answer is YES! There’s a well-worn mantra that “a brand is more than a logo” and this is most definitely true however some might think that this only extends to anything that can essentially be ‘branded’, for example, business cards or a website. So […]

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What is a personal brand? To me, there are two types of brand – a personal brand and a business brand. A personal brand is connected to an individual. It’s when you can clearly put a face to a business and you build a connection with the person behind the business. Good examples of those […]

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There’s a lot of information on the internet about ideal clients – why they are important and how to figure out who they are. If you’re reading this article, I’m going to assume that you know who your ideal client is or at least have an idea of who you do and don’t want to […]

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Rebranding is the process of altering your brand message and identity to better suit your business’ needs. There comes a point in every business’ journey where you will need to go through a rebrand. Knowing when to rebrand your business is a question that I get asked a lot. How will I know when the […]

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Small and Mighty Co. is a content marketing consultancy and small business hub for independent retailers, makers and creatives. Owner Sam Burgess, came to me with a vision for Small and Mighty Co. (previously Social Mouth Ltd) and I was SO excited to help her deliver it! I absolutely adore working with online service-based business […]

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I recently wrote an article on the differences between a business and a brand. Today I want to talk you through the initial steps that you can take to build a brand, not just a business. Building a brand is not something that happens overnight. It’s something that evolves over time and will continue to […]

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You may think that a business and a brand are two of the same but they’re not. What is a business? Your business is your foundation. Your business is the products and services that you offer. It’s your business model. Without a business, there’s nothing to brand which is why before you can create a […]

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One of the biggest mistakes I see entrepreneurs making in their business is launching and running a business without having a strategy in place. Instead of focusing on the long-term strategy, they pull together a logo and a website, put together their services with prices that have often been plucked out of thin air, create […]

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Have you heard of the know, like, trust factor when it comes to marketing? Building trust with your audience is the final step someone takes before they decide to work with you. They already KNOW you, they’ve been following what you do and they LIKE what they see however in order to decide to work […]

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