As a branding designer and marketing strategist working with businesses in the wedding industry, I know how difficult SEO for wedding businesses can be to understand. You only have to type in questions such as ‘How to do seo?’ or ‘What is seo?’ and you are met with a ton of complicated articles that will most likely scare you more than before.
In today’s post, I’m going to guide you through some simple things you can do to start your website’s SEO off on the right foot. If you can’t afford to hire an SEO professional then these are also things you can do yourself.
The most important thing you can do for your website is to tackle your on-site SEO. I’m going to run you through the basic on-site optimisation elements that you should be doing on all of your website’s pages.
Keywords or terms
The first thing you need to do however before tackling on-site optimisation is to consider what keywords or terms you want to be found for in search engines.
Back in the day, SEO used to be all about filling your website pages with keywords pertaining to your relevant terms and even using white text to block readers from seeing it. Well needless to say that method will most definitely not improve your website’s ranking in Google nowadays. In fact, Google is more likely to go as far as to blacklist you.
So back to keywords, think of five to ten keywords or terms that you want to be found for and optimise your website pages for these.
For example, I may want to be found in Google for Branding for Wedding Businesses, Marketing for Creative Small Businesses, Web Design for the Wedding Industry and so on… Think about what your ideal clients might be searching for.
Now that you have your keywords all set, it’s time to implement these into your website starting off with your title tag. Your title tag is the first line that people see in Google and other search engines. You will see from the image below that my title tag is ‘Fleurir Creative | Branding & Marketing for Wedding Businesses’. Your title tag should be no more than 70 characters and should include key terms that relate to the specific page.
Your meta description is the short paragraph that appears underneath your title tag as shown in the image above and is designed to give a little more information into what your page is about. So for example, my meta description for my About page is ‘Specialising in Branding & Marketing for Wedding Businesses, Fleurir Creative is passionate about helping businesses build their brand from the inside, out.’
Internal links are just as important as inbound links to your website. By linking pages together on your website, you can help the search engine spiders crawl your site and therefore give more insight into what your website is about. So have a look through your pages and see where you can add in some internal links. If you mention something about you then you could link to the ‘About’ page. If you suggest that they get in touch, then link to the ‘Contact’ page.
Header tags <h1>, <h2>, <h3> etc… not only break up your content but they also tell Google what your website content is about. There should only be one tag per page however you can use multiple <h2>, <h3> and <h4> tags tags to divide your website content. If you can, try and relate your <h1> and <h2> tags back to your keywords.
Image Titles & ALT Tags
All images on your website should have image titles and ALT tags relating to your website content. For example, I want this blog post to be optimised for SEO for Wedding Businesses so I have titled the main image on this blog post seo-for-wedding-businesses-on-site-seo-tips.png and the ALT tag is SEO for Wedding Businesses – On-site SEO Tips for Your Website.
I use WordPress for all of my website builds and alongside WordPress I use a framework called Divi. Divi combined with a plugin called Yoast SEO, makes it easy for me and my clients to optimise our websites without needed to dive into any special code.
Once installed, the Yoast SEO plugin enables me to add Title Tags and Meta Descriptions to each page.
The Divi framework easily allows me to customise the Image Titles and ALT Tags for each image I add to a page.
I hope this helps you with your SEO for your Wedding Business. What’s your biggest challenge when it comes to SEO for your website? If you’re looking to learn more about SEO for your wedding business, read my post on 5 Steps to Kickstart your SEO.