Branding Archives | Fleurir Creative

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Meet Louise...

Hi, I'm Louise! Brand Designer, Marketing Strategist and owner of Fleurir Creative. Through The Flourish Experience, I help women, just like you, all over the world to create a long lasting brand that not only looks good but also meets your personal and business goals.  I also love educating small business owners on all things branding, business and marketing.

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Meet Louise...

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I feel so lucky to be doing what I love, helping women in business to build the brand of their dreams and create their life of freedom. 

With a background of over 10 years working my way up to becoming a Marketing Manager in various corporate roles, I created Fleurir Creative to combine my strategic marketing experience with my creative branding experience. I work with businesses in the wedding and lifestyle industries to elevate their brands via strong messaging, a cohesive client experience, striking branding and strategic marketing. 

Meet Louise...

Want to know some fun facts?

When I'm not working with amazing women in business, you will likely find me performing mum duties and spending time with my two gorgeous children. They are the reason I found the confidence to create this business of mine and to go it full time. 

Aside from being a mum, I absolutely love catching up with friends and family over good food and good drink. Give me a huge plate of pasta with a glass or three of Prosecco anytime.

I relax by catching up with some of my favourite TV programs, usually reality TV or losing myself in a good book. 


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4 Questions to Ask When Branding Your Online Business

A solid brand identity is a key component to growing a successful online business. It can set you apart from the competition, promote your value proposition and build trust with your audience. However, there are four questions that you should answer at the beginning of rebranding your online business. It’s not recommended to proceed with […]

Jul 31, 2018

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Branding

Why You Need More Than Just A Logo

I sometimes get enquiries purely for logo design and every time I get one, I cry a little inside. Seriously though, I don’t offer just logo design and there are very good reasons for this. With each ‘logo design’ enquiry I receive, I politely tell them that I don’t offer logo design as a stand […]

Aug 23, 2017

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Branding

Why Branding is Important for your Creative Business

Branding is something that small business owners are familiar with and often know that they need but sometimes can’t justify the investment or are unable to explain why they need it. As a branding designer, I’m going to explain why branding is important for your creative business and why I believe it really is worth […]

Aug 9, 2017

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Branding

How Much Should You Invest in Branding Your Business?

A question I frequently see pop up in Facebook groups is ‘How much should I spend on branding and/or web design for my business?’. So I thought I would address this question in today’s blog post.   Branding is an investment There’s no doubt about it that branding or a new website is an investment […]

Jul 12, 2017

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Branding, Business

Why I Offer Both Branding and Marketing Strategy Services

You’ve probably ready many a blog post and listened to many a podcast telling you to niche down your offerings, to be a master of one service and that’s not necessarily untrue. For some businesses. When I started planning the creation and launch of Fleurir Creative, I knew from the beginning that I didn’t want […]

Jun 1, 2017

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Branding, Business, Marketing

How To Find the Right Designer for Your Branding Project

You’ve made the decision to brand your business. The time is right and you are ready to make the investment. But how do you choose who to work with? Whether you are starting from scratch as a new business or rebranding an existing one, finding the right brand designer is key to successful branding. Branding […]

May 2, 2017

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Branding

Why Re-Branding Alone Won’t Grow Your Business

So this is a bit of a controversial subject for a designer isn’t it… Well read on… There’s a common misconception that by investing in new branding, you’ll automatically bring in your ideal client and therefore magically grow your business. I’m here to tell you why this isn’t the case. Think of this situation… You […]

Apr 26, 2017

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Branding, Marketing

5 Ways to Achieve A Cohesive Brand

I don’t offer a logo design only option as part of my branding packages for a very good reason. That reason being that a brand is so much more than a logo. Your brand is built up of an entire experience that people have when they interact with your business. Yes a logo forms part […]

Apr 20, 2017

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Branding

Take A Look Into My Branding Process

The purpose of today’s post is to provide a look into my branding process. Investing in branding can be a scary leap for a lot of businesses but it’s one that I truly believe will pay off. A good solid brand is so important to the success of a business and the look and feel, […]

Apr 6, 2017

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Branding

How to create a Pinterest Board for your Brand Designer

I love Pinterest. As a branding designer, looking through Pinterest is one of the perks of the job and before long I’ve wasted spent hours on the platform. Whether you’re planning on working with a brand stylist on creating your new brand or rebrand, or if you’re planning on going down the DIY route initially, I want […]

Mar 16, 2017

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Branding