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The Blog

Meet Louise...

Hi, I'm Louise! Brand Designer, Marketing Strategist and owner of Fleurir Creative. Through The Flourish Experience, I help women, just like you, all over the world to create a long lasting brand that not only looks good but also meets your personal and business goals.  I also love educating small business owners on all things branding, business and marketing.

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Meet Louise...

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I feel so lucky to be doing what I love, helping women in business to build the brand of their dreams and create their life of freedom. 

With a background of over 10 years working my way up to becoming a Marketing Manager in various corporate roles, I created Fleurir Creative to combine my strategic marketing experience with my creative branding experience. I work with businesses in the wedding and lifestyle industries to elevate their brands via strong messaging, a cohesive client experience, striking branding and strategic marketing. 

Meet Louise...

Want to know some fun facts?

When I'm not working with amazing women in business, you will likely find me performing mum duties and spending time with my two gorgeous children. They are the reason I found the confidence to create this business of mine and to go it full time. 

Aside from being a mum, I absolutely love catching up with friends and family over good food and good drink. Give me a huge plate of pasta with a glass or three of Prosecco anytime.

I relax by catching up with some of my favourite TV programs, usually reality TV or losing myself in a good book. 


5 Steps to Grow a Flourishing Brand

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How Much Should You Invest in Branding Your Business?

A question I frequently see pop up in Facebook groups is ‘How much should I spend on branding and/or web design for my business?’. So I thought I would address this question in today’s blog post.   Branding is an investment There’s no doubt about it that branding or a new website is an investment […]

Jul 12, 2017

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Branding, Business

Why I Offer Both Branding and Marketing Strategy Services

You’ve probably ready many a blog post and listened to many a podcast telling you to niche down your offerings, to be a master of one service and that’s not necessarily untrue. For some businesses. When I started planning the creation and launch of Fleurir Creative, I knew from the beginning that I didn’t want […]

Jun 1, 2017

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Branding, Business, Marketing

5 Platforms I’m Using to Grow My Creative Business

As a creative business owner it’s so important to make time to work on your business. Working with clients, it’s so easy to spend all your time working in your business but then how does your business grow? What happens when the time comes to stop working with your current clients? How will new clients […]

May 30, 2017

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Marketing

Brand Launch: Fleur & Fig

I’m so excited to share with you today’s brand launch. Fleur & Fig are a new wedding & event styling company in the UK run by Philippa of Philippa Sian Photography and her sister, Stephanie. Philippa reached out to me late last year with an exciting vision for their new company. From the very first […]

May 11, 2017

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Fleurir Brands

How to Create an Unforgettable Client Experience

Client experience is a phrase that we hear a lot in the small business world but what does it actually mean? And why is it so important? These are the topics that I’ll be covering in today’s post. What is a client experience? Your client experience begins as soon someone has that initial first impression […]

May 3, 2017

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Business

How To Find the Right Designer for Your Branding Project

You’ve made the decision to brand your business. The time is right and you are ready to make the investment. But how do you choose who to work with? Whether you are starting from scratch as a new business or rebranding an existing one, finding the right brand designer is key to successful branding. Branding […]

May 2, 2017

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Branding

9 Reasons To Use WordPress for Your Website

I would go as far to say that any business owner and creative entrepreneur needs a website or a blog. A website allows you be accessible by anyone, anywhere in the world. There are many different platforms to choose from and for some, the choice can be overwhelming. You’ve got WordPress, SquareSpace, Wix, Shopify and […]

Apr 27, 2017

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Websites, WordPress

Why Re-Branding Alone Won’t Grow Your Business

So this is a bit of a controversial subject for a designer isn’t it… Well read on… There’s a common misconception that by investing in new branding, you’ll automatically bring in your ideal client and therefore magically grow your business. I’m here to tell you why this isn’t the case. Think of this situation… You […]

Apr 26, 2017

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Branding, Marketing

How to package and price your services for success

Being a service based freelancer isn’t easy but it is oh so rewarding. Being your own boss is something many people dream of but you’re either doing it or you’re on the way to full time entrepreneurship. One of the most common issues freelancers seem to face is how to package and price their services. […]

Apr 20, 2017

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Business

Why Your Small Business Needs A Marketing Plan

I wrote a post recently on why your small business needs a marketing strategy. If you haven’t read it yet, go check it out and then come back over here. Today I’m going to be explaining why your small business needs a marketing plan. Firstly let me start by saying that whilst a marketing strategy […]

Apr 20, 2017

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Marketing