Hi, I'm Louise! Brand Designer, Marketing Strategist and owner of Fleurir Creative. Through The Flourish Experience, I help women, just like you, all over the world to create a long lasting brand that not only looks good but also meets your personal and business goals. I also love educating small business owners on all things branding, business and marketing.
I feel so lucky to be doing what I love, helping women in business to build the brand of their dreams and create their life of freedom.
With a background of over 10 years working my way up to becoming a Marketing Manager in various corporate roles, I created Fleurir Creative to combine my strategic marketing experience with my creative branding experience. I work with businesses in the wedding and lifestyle industries to elevate their brands via strong messaging, a cohesive client experience, striking branding and strategic marketing.
When I'm not working with amazing women in business, you will likely find me performing mum duties and spending time with my two gorgeous children. They are the reason I found the confidence to create this business of mine and to go it full time.
Aside from being a mum, I absolutely love catching up with friends and family over good food and good drink. Give me a huge plate of pasta with a glass or three of Prosecco anytime.
I relax by catching up with some of my favourite TV programs, usually reality TV or losing myself in a good book.
Have you heard of the know, like, trust factor when it comes to marketing? Building trust with your audience is the final step someone takes before they decide to work with you. They already KNOW you, they’ve been following what you do and they LIKE what they see however in order to decide to work […]
Is this you? You’ve been in business for a couple of years and you are now ready to take everything you have learnt and discovered about yourself and your business so far and use it to up-level. The first year or two in business is what I like to call the discovery phase. You’ve thought […]
A solid brand identity is a key component to growing a successful online business. It can set you apart from the competition, promote your value proposition and build trust with your audience. However, there are four questions that you should answer at the beginning of rebranding your online business. It’s not recommended to proceed with […]
Digital marketing is a term that adopts a wide range of marketing activities from social media, email marketing, content marketing, online advertising, SEO and more. It’s easy to see why small businesses can get overwhelmed and confused by which digital marketing avenues to pursue. I want to try and demystify these digital marketing strategies and […]
I sometimes get enquiries purely for logo design and every time I get one, I cry a little inside. Seriously though, I don’t offer just logo design and there are very good reasons for this. With each ‘logo design’ enquiry I receive, I politely tell them that I don’t offer logo design as a stand […]
I use WordPress for all of my client projects. Why? Because I believe it is the best platform out there for blogging, growth and SEO. I go into more detail on this in my 9 Reasons to Use WordPress for your Website blog post. One thing I hear from clients who are moving over to […]
Branding is something that small business owners are familiar with and often know that they need but sometimes can’t justify the investment or are unable to explain why they need it. As a branding designer, I’m going to explain why branding is important for your creative business and why I believe it really is worth […]
As creative small business owners, we only have so many hours available to work on our business. We don’t always have the luxury of hiring specialists to work alongside us to take over our accounting or to manage our social media or emails . This is why automating and batching as much as you can […]
As a branding designer and marketing strategist working with businesses in the wedding industry, I know how difficult SEO for wedding businesses can be to understand. You only have to type in questions such as ‘How to do seo?’ or ‘What is seo?’ and you are met with a ton of complicated articles that will […]
Preparing for a website redesign is no mean feat. It’s a huge undertaking that should be given time and thought and is most certainly not something you want to be rushing into. I go through a thorough process with my web design clients that involves a number of steps which I will outline and go […]
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