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Marketing and brand strategy and design for online service based businesses

Fleurir Creative is a brand and marketing strategy and design studio for online service based business owners. Owned by me, Louise Rowland, I'm passionate about helping women in business build their brands from the inside out. 

What started out as a branding and web design studio in May 2016, has now transitioned into a complete brand and marketing consultancy for creatives, coaches and consultants. 

After working with clients solely on their branding and web design, I realised that so many clients were unsure of what to do next. They had an amazing brand identity but the client's were not coming. 

I have 10+ years experience as a marketing manager and I LOVE marketing so it just made sense to combine my two skills. I'm so excited that I get to work with business owners not just on the visual aspects but the strategy aspects too. 

I’m also a wife, sister and mum to two gorgeous children, Dominic and Margot. I’m doing this for them, and YOU!

I’m extremely passionate about helping ambitious women in business create and grow visible, thriving and sustainable businesses to support their lifestyle. Through a blend of solid strategy, striking branding and strategic marketing, I believe that anyone can have the business and life they want. As long as they show up and be consistent.

I'm a Brand designer and marketing strategist for ambitious female business owners

Read my story

meet Louise

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My story...

I worked my way up the corporate ladder and became a marketing manager for a few corporate companies. Whilst doing this, I also took a course in HTML and CSS and learnt how to design websites. 

I started my entrepreneurial journey as a wedding planner when I was 23 and I didn’t have a clue what I was doing! All I knew was that I wanted to have my own business. I’d recently got engaged and had experience planning corporate events and so my wedding planning business was born.

I had experience building websites and doing branding from my background in corporate marketing so set myself up with a logo and a website and off I went. I think it was only three months later before my branding changed. I wasn’t booking any clients (duh, it had only been three months!!!) and instead of focusing on who my ideal client was (it wasn’t such a huge term back then), I rebranded. I did this countless times over the years and when I look back now, I know it was because I loved the branding side of things and because I could do my own branding. So I did, over and over again.

I then realised that I was on the wrong path. I no longer had the passion to plan weddings for a living, I wanted to help women in business (just like you) to create brands that fulfil both their business and personal goals. I’ve learnt a lot over the years and I don’t want you to make the same mistakes I did. I want to help you grow your business into a brand through solid strategy, exceptional client experience, striking branding, a high performing website and strategic marketing.

I'll be honest, I haven't always been a creative person. I was never very good at art in school although I used to love designing magazines when I was younger. I used to make up my own magazine names, design the covers and think about all the topics I could include in my magazine. So I guess you could say I was creative in that respect. 

I've also never been one who really knew what they wanted to do when they grew up. It wasn't until I left school and entered the corporate world that I fell into marketing. I was doing an admin role in London and a marketing assistant position came up. I jumped at the chance to take it and soaked up all I could learning from those around me.

It was then that I fell in love with all things marketing and design.

3 ways to work with me

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